“In 20 years, my daughters will earn as much as your sons.”
“And my sons will contribute as much to the household as your daughters.”
^{_{An interview with CFO Ellen Mertens en CCO Elise Drost}}

^{Elise Drost (left) en Ellen Mertens (right), to be seen at the Weteringschans in Amsterdam.}

Although working in tech was not directly what they aspired to as girls, Ellen and Elise are in the right place in the edtech industry. In the case of Futurewhiz, tech is mainly the means to carry out the mission: Empowering every child to grow through personalized education. “What I love is that we make tutoring more accessible with our learning platforms Squla and StudyGo,” Ellen explains. “We are reaching children who would otherwise not have access to supplementary education.”

Elise’s children used Squla and that’s how she came across the company. “As a mother of three sons, I want to contribute to a better world for them. With our educational apps, we make learning fun and accessible. Equal opportunities are important to me: for women, but it starts with children. When someone asks me where I work, I proudly tell them about it. This is because of the strong brands we have built but also because of the impact we make on children. I hope we can make children experience how much fun learning is.”

Both women underline how fundamental representation is. “It is as the Equals campaign slogan says: ‘you can’t be what you can’t see,’” mentions Elise. “If there’s never a woman in management or working in tech, it’s harder to imagine yourself there.”

Still, there are obstacles women themselves have to overcome. “Women are often risk-averse, while men are already applying for jobs at 40 per cent of qualifications,” says Elise. “We need to break through that.” Ellen stresses, “You have to speak up if you want something. And don’t be afraid, just go and do it!”

In addition, role distribution at home is a big factor. “It is important that men contribute as much to family management as women do,” Elise notes. “We still have a long way to go, but I already see positive changes. While women are working more and more, they are also doing most of the caring and household tasks. That is not equality.”

A supportive corporate culture is crucial for growth. “At Futurewhiz, it’s all about learning – ‘Learning is Everything’. We have a learning budget and encourage personal development,” Ellen explains. “In addition, with talent we don’t only look at what someone can already do, but also at what is possible. Can we create a new role? Can we retain someone by offering opportunities?” She speaks from experience: “I came here with no management experience, but the CEO saw potential in me and gave me the chance. You have to seize opportunities like that.”

Elise notes, “The difference is in the culture. We work together, you can be yourself here and making mistakes is OK. Sometimes something succeeds, sometimes not, and then we learn from it. Besides, I think it’s really unique that everyone here is so playful and competitive. You can also see that in our products. And internally: the company value ‘Fun Works’ is really lived here.”

Ellen has a clear message for young talent: “Speak up! You are more likely to get opportunities if you show that you want something. And know that you yourself are the key to your own success.” Elise adds, “You can have it all – a career, a family (or other fulfillment of your private life that makes you happy), as well as fun. But you have to do it yourself.”

They also stress that a managerial role is not the only path. “Experts are just as important as managers,” says Ellen. “It’s about doing something you are proud of and making an impact.”

What they hope for the future? Ellen: “In 20 years, my daughters will earn as much as your sons.” Elise adds: “And my sons will contribute as much to the household as your daughters.” They hope that initiatives like this role model campaign will then be something of the past.

They also call for structural changes, such as better childcare and fair salaries. “Strong economic countries, such as countries in Scandinavia, have invested in good childcare and equality, and they are reaping the benefits,” says Elise. “When women are economically stronger, the whole society benefits.”

With women like Ellen and Elise in the lead, an equal future is coming ever closer.  Their story proves: if you dare to dream and seize opportunities, anything is possible – you are in control!